Humblebrag was the first thing that came to mind as I read the article. The article starts off with screenshots of the guy's popularity via Google Analytics. Ho

Humblebrag was the first thing that came to mind as I read the article. The article starts off with screenshots of the guy's popularity via Google Analytics. How serious and genuine can this be? My eye also flicked to the right side where the guy's picture is prominently displayed in typical "I am the brand" fashion. Why hasn't he removed that?