I am skeptical of the conclusion because of the imprecise language. For example, concluding ritual may be more effective than stringent dieting. 1. What is the

I am skeptical of the conclusion because of the imprecise language. For example, concluding ritual may be more effective than stringent dieting. 1. What is the documented efficacy of dieting over the same limited time period? 2. Are dieting and ritual mutually exclusive? Is eating a carrot instead of chocolate necessarily a demonstration of will power? At least with the other studies, the subjects had a stated goal of weight loss. How many subjects participated? Were the trials run more than once? The scholarly articles are paywalled, so all we are left with is this article. And this article seems more fitting for a grocery store checkout line rag than for Scientific American.