Is it possible that today’s top 40 is at a disadvantage because the songs haven’t yet been as extensively recycled through advertising, movie soundtracks, re-re

Is it possible that today’s top 40 is at a disadvantage because the songs haven’t yet been as extensively recycled through advertising, movie soundtracks, re-releases and other mechanisms by which the top 40 of 15 years ago has become more embedded in our culture and hence more memorable?