3 ms·

I do wonder if some of the outcomes were dictated by people wondering about what this new brand was. It would be different if they were serving small population

I do wonder if some of the outcomes were dictated by people wondering about what this new brand was. It would be different if they were serving small populations, but they served it 20 Million times. I guess that is a good case study for small brands, but do the results stay the same when people recognize the brand?

sushid 8y ago
It seems like this might be the precursor to doing a real test (probably small/regional) with a real brand. If the response was extremely negative I'd think that they'd shelve it altogether.