FWIW, Uber already crunched the numbers for doing ads in the platform and it turned out it wouldn't really be worth the effort. I commute with Uber (average of

FWIW, Uber already crunched the numbers for doing ads in the platform and it turned out it wouldn't really be worth the effort. I commute with Uber (average of $5-6 w/ express pool, 30-40min rides to/from Outer Richmond/Downtown) around 4 times a week and it costs about $200 (in SF). There's no way you could make up the difference with ads. Besides, the "All you can ride" service supplemented with ads already exists: public transit monthly passes.