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I hope that the website publishers will see that nobody wants to be tracked and that the advertisers will find out that tracking is pretty much useless anyways.
by yoz-y 8y ago
I hope that the website publishers will see that nobody wants to be tracked and that the advertisers will find out that tracking is pretty much useless anyways. A website that only uses cookies for logging in or storing settings does not need to have a cookie notice! In a similar vein, you do not need a GDPR notice if you do not track your users and only store anonymized, non personal data.
To me the publishers are currently grasping at straws. Also, much like it is a complete failure of design to ask permissions for all of your stuff in a mobile app at the beginning, it is so with websites. A GDPR consent could as well be integrated into the signup process.
I doubt that EU will prosecute companies for this, but to me they are clearly acting in bad faith towards one piece of legislation that actually tries to somehow protect peoples privacy.
- Rjevski 8y ago> advertisers will find out that tracking is pretty much useless anyways It is only useless for those with at least half a brain. For the rest, it does kinda work. Sure, the gains are tiny, but when you're desperate (which advertisers are, because otherwise they would've taken a more respectable career path building products people actually love instead of spamming the world), every little bit helps. The real solution would be better user education to make them distrust advertising (because if a product is so great then why would someone pay money to put it in front of you?) and then this cancerous industry will die off by itself. There will be no more incentive for tracking because even the best tracking in the world won't help when your target market immediately sees you as a scam.
- yoz-y 8y agoPersonally I am not that against advertising. At some point people have to learn about your product by some means. The offer is just huge nowadays. Personally I have build a very good product (got great reviews on a few respectable sites and above average conversion ration) but in the end I am quite desperate because it is actually very hard to get people to know about it without an advertising budget.