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Ars Technica noted that "Shot on iPhone" ads are technically correct but may use additional lenses and photo editing: https://arstechnica.com/gadgets/2018/08/h

Ars Technica noted that "Shot on iPhone" ads are technically correct but may use additional lenses and photo editing: https://arstechnica.com/gadgets/2018/08/huawei-was-caught-using-a-pro-camera-to-fake-smartphone-photos-again/ https://arstechnica.com/gadgets/2018/08/huawei-was-caught-us... > Photos from Apple's "Shot on iPhone" ads are indeed taken with iPhones, albeit with additional equipment like special lenses attached to the phone, and they've been touched up with professional photo editing software... A tiny, fine-print disclosure about lenses and retouches appears on the Apple ads...

jchw 8y ago
Interesting. In fairness, the quality of modern smartphone cameras makes this not so surprising to me. I think it might become normal to throw a smartphone photo into Lightroom in the future, even if it's probably overkill today. Now I wonder if the same caveat applies to the Pixel photos that are used in advertising.
- coldtea 8y ago
  >I think it might become normal to throw a smartphone photo into Lightroom in the future, even if it's probably overkill today. There's already Lightroom for mobile -- that can sync and have the same editing/presets as the desktop counterpart. And tons of people throw smartphone photos into desktop Lightroom as well.
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archi42 8y ago
Keep in mind: A great lens on a mediocre sensor will still produce much better results than a mediocre lens on a great sensor. If they replace the whole iPhone lens assembly with a properly spaced Nikanon socket, they can attach some pretty nice glass to it.
- wl 8y ago
  Mounting an SLR lens to an iPhone sensor would produce worse results than using the default lens. The imaging sensors used in cell phones are much smaller than SLRs, so you'd need to get a much wider angle lens. Then, you'd only be using the center of the lens, which the sensor would outresolve anyway.

jchw 8y ago

Interesting. In fairness, the quality of modern smartphone cameras makes this not so surprising to me. I think it might become normal to throw a smartphone photo into Lightroom in the future, even if it's probably overkill today. Now I wonder if the same caveat applies to the Pixel photos that are used in advertising.

coldtea 8y ago
>I think it might become normal to throw a smartphone photo into Lightroom in the future, even if it's probably overkill today. There's already Lightroom for mobile -- that can sync and have the same editing/presets as the desktop counterpart. And tons of people throw smartphone photos into desktop Lightroom as well.

deleted 8y ago

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archi42 8y ago

Keep in mind: A great lens on a mediocre sensor will still produce much better results than a mediocre lens on a great sensor. If they replace the whole iPhone lens assembly with a properly spaced Nikanon socket, they can attach some pretty nice glass to it.

wl 8y ago
Mounting an SLR lens to an iPhone sensor would produce worse results than using the default lens. The imaging sensors used in cell phones are much smaller than SLRs, so you'd need to get a much wider angle lens. Then, you'd only be using the center of the lens, which the sensor would outresolve anyway.