Strange that they say it's only been around for 4 years. I seem to remember the first time this story came through Reddit was about 4 years ago, and the phenom

Strange that they say it's only been around for 4 years. I seem to remember the first time this story came through Reddit was about 4 years ago, and the phenomenon it described had been going for several years at that point. It's actually surprising to see it here now. I was expecting to see a [2007] tacked on to it.