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https://en.wikipedia.org/wiki/Payroll_tax#United_States https://en.wikipedia.org/wiki/Payroll_tax#United_States The article is just content marketing, sensatio
by mikenyc 8y ago
https://en.wikipedia.org/wiki/Payroll_tax#United_States https://en.wikipedia.org/wiki/Payroll_tax#United_States
The article is just content marketing, sensationalizing a mistake made by an extremely small, early stage startup as a marketing ploy to lead you to the conclusion you should buy this company's software to avoid a similar fate. So not surprising it's light on details. For what it's worth, startups at that stage almost never have a CFO nor any admin/accounting staff. That said, obviously it was a mistake and they should have paid their payroll taxes. But the sentiment in this piece is crafted solely to lead the reader to the conclusion that they should pay for this company's software.
- dumbfounder 8y agoContent marketing is content and marketing, not just marketing, and in this case the content is a good warning to others. Yes, they are trying to sell their product, but they are making a good point, and they aren't shoving their product in your faces. I think you are being hard on them for no good reason.
- mikenyc 8y agoStartups are hard and early stages are always messy. If the piece was journalistically motivated I'd feel differently, but as a marketing post I don't love the vibe. Just my two cents.
- CPLX 8y agoYeah sorry I disagree. I really don't think it's possible for there to be too many articles telling startup founders not to fuck up payroll withholding. It's that important.