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What the Beatles Can Teach Us About Starting a Company
- starpilot 16y agoThat's a very romantic view of the Beatles. Don't do it for the money, listen to your fans, work hard. Nothing new here. The truth is maybe more illuminating though; don't discount expert marketing. Brian Epstein was crucial to the success of the Beatles, by branding them into subtle counter-culture icons and classy heartthrobs. Marketing is under appreciated by a lot of technologists, and some traditional musicians.