I'm currently running a 1070ti on a 1440p@144Hz monitor and I can maintain a solid 110-120 in AAA games that aren't pieces of shit (looking at you, PUBG) while

I'm currently running a 1070ti on a 1440p@144Hz monitor and I can maintain a solid 110-120 in AAA games that aren't pieces of shit (looking at you, PUBG) while on medium-high settings. The 1080ti is still definitely more than you need for 1440p@144hz, as long as you're willing to mess with the settings. There are so many settings that eat performance for very little visual benefit, so if you're dead set on running every graphical setting at the highest, then you probably won't always hit 144hz at 1440p with a 1080ti. IMHO you're correct, the new generation is right now only useful for 4k gaming. In a year or two after the full 20xx range is out, newer games with better graphics will be out and my 1070ti will probably no longer give the performance I want at 1440p.