The MBA types often come in and milk a company's good reputation for short-term profits. After the reputation is milked dry, they take their wad of cash and bai

The MBA types often come in and milk a company's good reputation for short-term profits. After the reputation is milked dry, they take their wad of cash and bail out. Similar happened to IBM's consulting division when they strongly enforced short-term profit goals. Customers got nickled and dimed, and stopped renewing contracts. Good reputations are hard to come by, don't blow them for a quick high.