Microsoft is no angel, it's just dwarfed by the egregiousness of Facebook, Google, and Amazon. It still does some sketchy data-collecting in Windows unless you

Microsoft is no angel, it's just dwarfed by the egregiousness of Facebook, Google, and Amazon. It still does some sketchy data-collecting in Windows unless you opt-out (though it's backed off a bit since that came to light). Microsoft can afford to not fully partake in the skeeviness because a) it's not in the ad business, and b) it is in the enterprise business. Enterprise customers won't put up with that stuff, and they have the money to pay for that privilege. So when Microsoft makes most of their money that way, their business model isn't centered around the other stuff, and customers get partially spared from it by proximity.