I think what they're saying is that usually teams don't go that far out of their industrial strength. In a way, Uber here is going from being cell phone app de

I think what they're saying is that usually teams don't go that far out of their industrial strength. In a way, Uber here is going from being cell phone app developers to making automotive hardware, which is a big shift. Shipping hardware past the prototype phase is __HARD__ in ways that shipping a software app/building a marketplace isn't (not saying the latter aren't hard, but the two tasks take very different types of organizations).