4 ms·

Maybe I'm old school, but I think it comes down to work. When I was the publicity directory of a college radio station at a small school, I'd put up 300-400

by terra_t 16y ago

Maybe I'm old school, but I think it comes down to work. When I was the publicity directory of a college radio station at a small school, I'd put up 300-400 letter-sized posters to promote a dance with maybe 7-8 distinct designs. This would change the appearance of the campus and pack the house. A lot of people, doing the same job, would put up 10 or 20 posters of the same design and waste more energy vociferously defending their right to be lazy and that "everybody will see them" than it would take to just make all the designs and walk around putting the signs up. The main reason people fail at SEO and SMO is that they radically underestimate how much work is required to succeed. That's good news for people who do work hard, because out of 20 potential competitors, 18 of them are easy to beat.

jpdbaugh 16y ago
I just finished up working on a project for an entrepreneurship class I am taking. The basis of the project was to promote various deals from local college town restaurantes that were being offered through a online menu service called Lionmenus. A lot of the groups tried to use Facebook, Twitter, and Google advertising techniques and they worked to some extent. However, my group won the contest by a landslide by simply making as many cheap coupons as possible and putting them under doors and even more revolutionary, handing them out directly to people. I believe this worked because we were selling something people want, i.e. free food. I think that if what you are offering has a value proposition, or in other words people would want it, then nothing fancy needs to be done. You just need to force the what you are selling and peoples faces and they will eat it up.
QuantumGood 16y ago
...and getting backlinks is one of the areas where people most underestimate the amount of work required to do well. Everyone wishes on page factors made a much bigger difference than they actually do.
- terra_t 16y ago
  you bet. sometimes you get in a groove and you can get a lot of good links very quickly; over time you might develop relationships with people who can help you. but, overall, this is emotionally difficult work where you can sometimes feel like you spent a whole day and accomplished nothing. it's a lot like cold calling, and it's just as necessary/

by terra_t 16y ago

jpdbaugh 16y ago

I just finished up working on a project for an entrepreneurship class I am taking. The basis of the project was to promote various deals from local college town restaurantes that were being offered through a online menu service called Lionmenus. A lot of the groups tried to use Facebook, Twitter, and Google advertising techniques and they worked to some extent. However, my group won the contest by a landslide by simply making as many cheap coupons as possible and putting them under doors and even more revolutionary, handing them out directly to people. I believe this worked because we were selling something people want, i.e. free food. I think that if what you are offering has a value proposition, or in other words people would want it, then nothing fancy needs to be done. You just need to force the what you are selling and peoples faces and they will eat it up.

QuantumGood 16y ago

...and getting backlinks is one of the areas where people most underestimate the amount of work required to do well. Everyone wishes on page factors made a much bigger difference than they actually do.

terra_t 16y ago
you bet. sometimes you get in a groove and you can get a lot of good links very quickly; over time you might develop relationships with people who can help you. but, overall, this is emotionally difficult work where you can sometimes feel like you spent a whole day and accomplished nothing. it's a lot like cold calling, and it's just as necessary/