Sit down into a comfy chair, grab a keyboard, try to type the domain name 100 times, without paying much attention. How many times did you type blink.com? If i

Sit down into a comfy chair, grab a keyboard, try to type the domain name 100 times, without paying much attention. How many times did you type blink.com? If it's more than ~30%, then it will be a hindrance. blnik is awkward to type, and while one can bookmark it, it's still an issue. Misspelled domains might work when the mispelling either makes sense, is a common mispelling, and isn't awkward to type.