Or, if you're not VC-funded, just start small and grow organically by word of mouth, if it's truly a good idea? Rather than try to hit a home run at launch? Tha

Or, if you're not VC-funded, just start small and grow organically by word of mouth, if it's truly a good idea? Rather than try to hit a home run at launch? That also gives you more time to ramp up for demand, as you learn how to do it. That's certainly the approach I plan to take...