3 ms·
A number of restaurants have tried this, and more broadly, JCP tried something of the same sort (charge the "real" price, do away with the manipulative abstrac
by RickS 8y ago
A number of restaurants have tried this, and more broadly, JCP tried something of the same sort (charge the "real" price, do away with the manipulative abstractions).
You start hemorrhaging customers. People's baselines for how much food costs are old and calcified, and customers flat out can't be counted on to act rationally and in their economic self interest.
https://abcnews.go.com/Business/jc-penney-admits-marking-prices-order-customers-discounted/story?id=19323843 https://abcnews.go.com/Business/jc-penney-admits-marking-pri...
- safgasCVS 8y agoI'm aware of this research - it's a culture shift but it's not an immutable law of gravity. You need customers to start demanding this - it won't happen top down with restaurants.