> ... [on online experience] ...it’s kind of like ice cream. Ice cream is not found in the natural world, and when you have it you just have to have more of it

> ... [on online experience] ...it’s kind of like ice cream. Ice cream is not found in the natural world, and when you have it you just have to have more of it because it meets your needs almost too much. There's a term for this, it's called a 'supernormal stimuli' [0], first popularized by Nikolaas Tinbergen, a Dutch biologist who explored the phenomenon when almost all species of animals he experimented with were drawn to hyper-attractive synthetic objects of interest (eggs, sexual mates) over natural ones. [1] That's the essence of the present day clickbait infested web, imo -- Tech companies spending billions of dollars to sedate us with barrage of stimuli that our brains never evolved to cope with in the first place. [2] [0] https://en.wikipedia.org/wiki/Supernormal_stimulus#In_biology https://en.wikipedia.org/wiki/Supernormal_stimulus#In_biolog... [1] https://lifehacker.com/supernormal-stimuli-is-your-brain-built-for-porn-junk-1575846913 https://lifehacker.com/supernormal-stimuli-is-your-brain-bui... [2] https://www.theguardian.com/technology/2017/oct/05/smartphone-addiction-silicon-valley-dystopia https://www.theguardian.com/technology/2017/oct/05/smartphon...