Nope, you're drawing a nonsense analogy about a business you don't understand. Netflix needs content in order to acquire subscribers, the content all has to be

Nope, you're drawing a nonsense analogy about a business you don't understand. Netflix needs content in order to acquire subscribers, the content all has to be licensed and paid for, producers and rights holders of good content are good negotiators and have many channels for distribution. Therefore as soon as Netflix was proven to be a real business the rights holders ratcheted up the price. This is a completely different scenario from ISPs, and the only escape from it is to produce your own content.