it started a while ago: https://reelgood.com/blog/netflixs-us-catalog-has-shrunk-by-more-than-2-500-titles-in-less-than-2-5-years/ https://reelgood.com/blog/net

it started a while ago: https://reelgood.com/blog/netflixs-us-catalog-has-shrunk-by-more-than-2-500-titles-in-less-than-2-5-years/ https://reelgood.com/blog/netflixs-us-catalog-has-shrunk-by-... (actually, I think it started prior to that... maybe when they started to push people away from DVDs by almost doubling the cost)