Depends on the magnitude of the problem to be solved. Small problem: Ask friends for someone they have worked with on a similar problem. Large problem (build

Depends on the magnitude of the problem to be solved. Small problem: Ask friends for someone they have worked with on a similar problem. Large problem (building an org): Ask 5 VCs/CEOs/VIPs for intros to the best person they know in that role, under the explicit direction of “learning what good looks like.” Interview all 5 with open ended questions. Ask each for one for one more contact. Eventually you will learn to pattern match, and one of the folks you like will volunteer themselves or a friend, and you will know how to interview.