Another angle to look at this through is that they hired a team in spite of only having business, non-technical minded people. It all worked out in the end when

Another angle to look at this through is that they hired a team in spite of only having business, non-technical minded people. It all worked out in the end when they added consulting to clear up production issues near launch. From a business perspective this is surely a win in all ways, even if not as efficient as it could be. Not every business is a Google.