Product advertising has been happening for years, even in their flagship House of Cards series: http://adage.com/article/media/netflix-s-house-cards-tout-anheus

Product advertising has been happening for years, even in their flagship House of Cards series: http://adage.com/article/media/netflix-s-house-cards-tout-anheuser-busch-samsung/297318/ http://adage.com/article/media/netflix-s-house-cards-tout-an... . But we use the euphemism "product placement" to obscure the fact that it is really advertising.