You go ahead and start selling copiers branded Xerox and tell us how diluted that trademark is. It may be a common term, same as 'googling', but the test here i

You go ahead and start selling copiers branded Xerox and tell us how diluted that trademark is. It may be a common term, same as 'googling', but the test here is whether the company is willing to actively defend the trademark. I can assure you that all of the companies you mentioned would certainly have lawyers ready to prove they hold a valid trademark.