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I'm not in the business of defending Facebook, I neither like their business model nor their product...but this is an unreasonable accusation levied against the
by ralusek 8y ago
I'm not in the business of defending Facebook, I neither like their business model nor their product...but this is an unreasonable accusation levied against them.
Their business is "I know ABCDEF about people, who would you like me to distribute your content to?"
Distributing content to people along ABCDE and F demographics happens to be legal in almost every case. The exception is specific housing discrimination laws that prevent filtering on ABC, etc.
It is outrageously unreasonable to expect Facebook to be responsible for the specific laws surrounding advertising for their customers. They provide targeted advertising. If their client targets demographics using an advertising strategy that happens to be illegal within their own industry, the responsibility is on the client/landlord, not Facebook. This is very much akin to blaming Microsoft for someone hacking from a Windows PC, or blaming the phonebook for a Chinese person emphasizing cold calls to the "Lee" portion of the book. If their actions are illegal, so be it, but the automatic assumption that the platform is responsible for the content that their users produce is fundamentally flawed.
- pjc50 8y agoThey're not responsible... until they're told about it. Traditionally platforms benefit from safe harbour by being neutral, but the whole point here is that the decision about who to show the ads to can only be made by Facebook.
- azernik 8y agoThe law on housing discrimination is quite clear and even-handed on this topic - ad distributors are liable for discriminatory ads they publish (the law specifically includes "publishes" in the list of criminal verbs, and this was actually enforced in court against the New York Times in the 80s); and selectively-targeted ads are discriminatory (see Code of Federal Regulations section 109.25, down near the bottom of https://www.hud.gov/sites/documents/DOC_7781.PDF https://www.hud.gov/sites/documents/DOC_7781.PDF)