Makes sense in the Instagram-optimized commerce world we live in now. People will pay a premium if something makes a good Instagram post (I would put a chocolat

Makes sense in the Instagram-optimized commerce world we live in now. People will pay a premium if something makes a good Instagram post (I would put a chocolate dick in this category). Walking around NYC (maybe less so SF for now) I saw many restaurants repaint exterior walls with angel wings, quotes, neon lights, etc. that were all meant to entice people to take pictures and tag the location on Instagram as a marketing tool. Maybe semi-depressingly so if you're going into e-commerce or otherwise selling some physical good your first marketing question should be "will this look good on Instagram?"