2 ms·
I think they're saying that the tool may have been used like this: 1) Create an ad targeting straight couples, and hide it from gay couples. 2) Create an ad ta
by rattray 8y ago
I think they're saying that the tool may have been used like this:
1) Create an ad targeting straight couples, and hide it from gay couples.
2) Create an ad targeting gay couples, and hide it from straight couples.
If you query for "is anyone running an ad hidden from gay couples", this would return "yes".
However, my hunch (hope?) is that the prosecution was clever enough to account for this, and are specifically finding ad campaigns which are "unbalanced" (eg; there is no ad targeting group X).
- alx_hghs 8y agoSounds reminiscent of the separate but equal argument
- rocqua 8y agoIt seems rather easy to solve to me. Are the adds structured to exclude certain groups from certain properties: Problem Are the adds structured to engage each group as much as possible: No problem. There might be some grey area where you decide not to market certain properties to certain groups, because you think they aren't interested rather then because you don't want them.