I don't think mock plant-based beef is a good way. It's highly processed food with a ton of weird ingredients. Fine as a snack or novelty from time to time but

I don't think mock plant-based beef is a good way. It's highly processed food with a ton of weird ingredients. Fine as a snack or novelty from time to time but not good for daily consumption. I am not worried about people's perceptions of lab grown meat. Such perceptions change quickly if a product is good. They also shouldn't think of green pastures when they see meat. They should think of the hellish life most of the animals had.