5 ms·

I'm not a lawyer, but my understanding is that inclusionary targeting is legal whereas exclusionary targeting is not, and exclusionary targeting is what's happe

I'm not a lawyer, but my understanding is that inclusionary targeting is legal whereas exclusionary targeting is not, and exclusionary targeting is what's happening. Inclusionary targeting uses logic of the form, "This user corresponds to subgroup A; load content specialized for subgroup A." Exclusionary targeting is of the form, "This user corresponds to subgroup A; do not load any content for this user." If you'd like to target a specific demographic you can do so using either inclusionary or exclusionary targeting. Only one of those systems also allows you to explicitly exclude one or more groups rather than just target a subset of groups. Your example seems to be a very charitable interpretation of how exclusionary targeting could be used. There's (probably) nothing wrong with it if it's used that way. But you could just as easily use the system you described to prevent a variety of protected demographics from being able to see the advertisement whatsoever.

scarface74 8y ago
It’s not even that deep or complicated. You can target however you want to except when it comes to housing. They can’t claim ignorance. When I use to run ads as a landlord in the paper, the paper had specific guidelines in their real estate section and would deny any ad that broke the guideline. https://www.ajc.com/visitor_agreement_mobile_old/ https://www.ajc.com/visitor_agreement_mobile_old/ Equal Housing Opportunity. Any real estate advertising on this website is subject to the Fair Housing Act, which makes it illegal to advertise "any preference limitation or discrimination based on race, color, religion, sex, handicap, familial status or national origin, or an intention to make any such preference, limitation or discrimination." Georgia state law also forbids discrimination based on these factors, except that it forbids discrimination based on "disability" rather than "handicap." Familial status includes children under the age of 18 living with parents or legal custodians; pregnant women and people securing custody of children under 18. To complain of discrimination call the U.S. Department of Housing and Urban Development at 800-669-9777.
- CydeWeys 8y ago
  Anyone who's ever even looked for a roommate on Craigslist has seen all this information, too. I'm actually kind of flabbergasted that Craigslist handles it correctly and Facebook does not, just given how much more competent Facebook seems based on contrasting the look of the two sites.
  - scarface74 8y ago
    It’s slightly different with roommates. You can’t discriminate in advertising when it comes to roommate but you can discriminate when it comes to housing according to one ruling. https://www.sharinghousing.com/what-the-fair-housing-act-means-to-you-in-a-housemate-situation/ https://www.sharinghousing.com/what-the-fair-housing-act-mea... Craigslist says something different. https://www.craigslist.org/about/FHA#roommates https://www.craigslist.org/about/FHA#roommates Under federal Fair Housing law, the prohibition on discriminatory advertisements applies to all situations except the following: Shared Housing Exemption -- If you are advertising a shared housing unit, in which tenants will be sharing a bathroom, kitchen, or other common area, you may express a preference based upon sex only. Private Club and Religious Exemptions -- A religious community or private club whose membership is not restricted based upon race, color, or national origin may restrict tenancy only to its members in a property that it owns, and may advertise to that effect. Housing for Older Persons Exemption -- As discussed below, certain complexes for elderly persons are exempt from prohibitions on familial status discrimination, including the prohibitions on discriminatory advertising.
    - CydeWeys 8y ago
      OK, true, but I've also rented out entire units on Craigslist before too, so I've seen the full disclaimer regardless. Speaking of which, the Roomi app might potentially be doing illegal things in turning housing search into a social network.
    - fjsolwmv 8y ago
      You wrote it backwards. Discriminating on roommates is legal.

scarface74 8y ago

It’s not even that deep or complicated. You can target however you want to except when it comes to housing. They can’t claim ignorance. When I use to run ads as a landlord in the paper, the paper had specific guidelines in their real estate section and would deny any ad that broke the guideline. https://www.ajc.com/visitor_agreement_mobile_old/ https://www.ajc.com/visitor_agreement_mobile_old/ Equal Housing Opportunity. Any real estate advertising on this website is subject to the Fair Housing Act, which makes it illegal to advertise "any preference limitation or discrimination based on race, color, religion, sex, handicap, familial status or national origin, or an intention to make any such preference, limitation or discrimination." Georgia state law also forbids discrimination based on these factors, except that it forbids discrimination based on "disability" rather than "handicap." Familial status includes children under the age of 18 living with parents or legal custodians; pregnant women and people securing custody of children under 18. To complain of discrimination call the U.S. Department of Housing and Urban Development at 800-669-9777.

CydeWeys 8y ago
Anyone who's ever even looked for a roommate on Craigslist has seen all this information, too. I'm actually kind of flabbergasted that Craigslist handles it correctly and Facebook does not, just given how much more competent Facebook seems based on contrasting the look of the two sites.
- scarface74 8y ago
  It’s slightly different with roommates. You can’t discriminate in advertising when it comes to roommate but you can discriminate when it comes to housing according to one ruling. https://www.sharinghousing.com/what-the-fair-housing-act-means-to-you-in-a-housemate-situation/ https://www.sharinghousing.com/what-the-fair-housing-act-mea... Craigslist says something different. https://www.craigslist.org/about/FHA#roommates https://www.craigslist.org/about/FHA#roommates Under federal Fair Housing law, the prohibition on discriminatory advertisements applies to all situations except the following: Shared Housing Exemption -- If you are advertising a shared housing unit, in which tenants will be sharing a bathroom, kitchen, or other common area, you may express a preference based upon sex only. Private Club and Religious Exemptions -- A religious community or private club whose membership is not restricted based upon race, color, or national origin may restrict tenancy only to its members in a property that it owns, and may advertise to that effect. Housing for Older Persons Exemption -- As discussed below, certain complexes for elderly persons are exempt from prohibitions on familial status discrimination, including the prohibitions on discriminatory advertising.
  - CydeWeys 8y ago
    OK, true, but I've also rented out entire units on Craigslist before too, so I've seen the full disclaimer regardless. Speaking of which, the Roomi app might potentially be doing illegal things in turning housing search into a social network.
  - fjsolwmv 8y ago
    You wrote it backwards. Discriminating on roommates is legal.