The thing is, most people are actually good at generating ideas. It's really not the hard part. The fact that your great idea has probably already been done by

The thing is, most people are actually good at generating ideas. It's really not the hard part. The fact that your great idea has probably already been done by someone before you is a testament to this fact. Sit me down for an hour and I could probably come up with 10 good business ideas, and I bet if I Google each idea, someone's already doing it. That's not a reason to be disheartened though. What you're looking for is an arbitrage opportunity in execution. Do you back yourself to execute better than the other guy that got there first? If yes, then press on. Nothing is more saturated than the market I chose (accounting/business management app). But the incumbents are cocky and out of date, and I felt my execution could win me a good share of customers. A definite gamble, but it's working out alright :)