So I'm coming at this from the perspective of somebody that has been vegetarian for about a decade or so. I agree the bleeding bit seems pretty gimmicky, but i

So I'm coming at this from the perspective of somebody that has been vegetarian for about a decade or so. I agree the bleeding bit seems pretty gimmicky, but if it helps convince non-vegetarians to give it shot it might make sense. Otherwise, I rather disagree with your post. It's certainly one of the better veggie burgers that, to me, tastes quite a bit like real meat. The Beyond Burger, which is in the same niche as the Impossible Burger, actually tastes too much like meat for my mother (vegetarian for far longer than me) to enjoy. I don't think I'd confuse either of those for real meat, but it does hit a lot of the same notes which is more than I can say for any other veggie burger I have tried. A friend who really enjoys his meat tried the Impossible Burger and found it almost identical to some non-burger meat. I think it was some sort of pate from an animal I don't think many Americans usually eat. I suspect you haven't tried many of the standard grocery store veggie burgers. Like so many vegetarian and vegan products, despite their branding they are really more for making a new dish that's similar to the meat version. I think if they branded themselves more as alternatives rather than exact replacements they would be far more acceptable to people. Only recently, with products like the Imposible and Beyond Burger, have we started to see products that are really starting to push into the realm of direct replacements. I don't think it's fair to call them just average veggie burgers.