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The issue is not focusing on demographics, it’s excluding demographics. The law states you cannot exclude certain demographics. Facebook is allowing that. Noth
by dibstern 8y ago
The issue is not focusing on demographics, it’s excluding demographics. The law states you cannot exclude certain demographics. Facebook is allowing that.
Nothing is preventing an atheist from reading a Christian magazine, or some non-expected audience member from reading an ad targeted at a general audience. The problem is when you control the viewers on an individual level, as Facebook does.
- azernik 8y agoActually, targeting of ads to certain publications is illegal in the field of housing; search for "selective use of advertising media or content" at https://www.hud.gov/sites/documents/DOC_7781.PDF https://www.hud.gov/sites/documents/DOC_7781.PDF