3 ms·
No, specifying individual zip codes sounds like the worst way to do that. The obvious way is to have a max distance slider.
by philipov 8y ago
No, specifying individual zip codes sounds like the worst way to do that. The obvious way is to have a max distance slider.
- AnthonyMouse 8y agoExcept that that doesn't work when you're advertising housing in Florida and you want to advertise to people in the Northeast who want to retire somewhere warm but not people in the South who already live somewhere warm.
- cowsandmilk 8y agoIt is almost as if we have geographic areas larger than zip codes such as cities, states, regions, that can be targeted without running afoul of laws about targeted advertising of real estate.
- AnthonyMouse 8y agoIf you exclude all of Oakland specifically because it's full of minorities, you're discriminating based on race. If you exclude one tiny neighborhood because it's on the other side of a mountain and is physically a part of a different area than it's administratively a part of, you aren't. Granularity isn't the problem. And state or regional real estate advertising doesn't work because basically nobody in San Francisco is looking for housing in Los Angeles or vice versa, much less San Francisco and Phoenix.
- austhrow743 8y agoThat's far less precise. As the crow flies is often not a very good indicator of potential customer base. National borders, rivers, transit design, competitor locations, etc can all mean that you might find yourself serving plenty of people 20km away in one direction but practically none 5km in the other.