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> Why do they go through so much effort to have me binge watch Netflix. "Focus Area #1: Engagement Engagement is, hands down, the #1 area that you should be c

by kartan 8y ago

> Why do they go through so much effort to have me binge watch Netflix. "Focus Area #1: Engagement Engagement is, hands down, the #1 area that you should be concerned with on social media. It is the catalyst for improvement in all of the other social media KPIs we'll discuss." https://www.impactbnd.com/blog/social-media-kpis https://www.impactbnd.com/blog/social-media-kpis This is just an example. Everybody wants to become Facebook for some reason.

extra88 8y ago
That doesn’t make any sense, getting rid of user reviews makes Netflix streaming less social. Netflix is not social media. Trying to have people watch just enough to keep subscribing is too hard a needle to thread, it’s easier to encourage as much streaming as possible so people feel like they’re getting something for their money. I’m sure bandwidth is a minor cost compared to licensing and producing content.
- CuriousSkeptic 8y ago
  Seems to me that licensing and production cost should also go down withe less watching. It shouldn’t be that hard though. Just keep a reasonably diverse catalog and give people tools to browse it. Speaking of diverse, now a days I turn to YouTube when I want to watch something interesting. I wonder how much of that type of content they could add to their catalog. Not specifically the random user generated content, way to much hassle, or “be amazed” crap, they have plenty of that already, but there are a lot high quality channels targeting some niche on the long tail.
  - extra88 8y ago
    What specifically do you watch on YouTube that’s comparable to the movies and scripted series on Netflix? I know YouTube Red has shows like ‘Cobra Kai’ but you seem to be referring to regular YouTube.
    - CuriousSkeptic 8y ago
      The point was to expand and diversify, so not exactly comparable. But I was thinking of things like PBS spacetime, world science festival, royal institute lectures, and such. We have a public service VOD-service here that hosts some content of that nature.
- kartan 8y ago
  > That doesn’t make any sense, getting rid of user reviews makes Netflix streaming less social. Netflix is not social media. Yes. You are right. If they are just looking for more engagement removing the reviews will go against that policy.
smsm42 8y ago
Maybe what they mean is to have more links to Netflix on social media. TBH a lot of content I consume comes from links on social media, blogs, etc. - maybe Netflix could up their game there. If they can't make the bot to recommend movies for me maybe they could make people I share interests with do it.

by kartan 8y ago

extra88 8y ago

That doesn’t make any sense, getting rid of user reviews makes Netflix streaming less social. Netflix is not social media. Trying to have people watch just enough to keep subscribing is too hard a needle to thread, it’s easier to encourage as much streaming as possible so people feel like they’re getting something for their money. I’m sure bandwidth is a minor cost compared to licensing and producing content.

CuriousSkeptic 8y ago
Seems to me that licensing and production cost should also go down withe less watching. It shouldn’t be that hard though. Just keep a reasonably diverse catalog and give people tools to browse it. Speaking of diverse, now a days I turn to YouTube when I want to watch something interesting. I wonder how much of that type of content they could add to their catalog. Not specifically the random user generated content, way to much hassle, or “be amazed” crap, they have plenty of that already, but there are a lot high quality channels targeting some niche on the long tail.
- extra88 8y ago
  What specifically do you watch on YouTube that’s comparable to the movies and scripted series on Netflix? I know YouTube Red has shows like ‘Cobra Kai’ but you seem to be referring to regular YouTube.
  - CuriousSkeptic 8y ago
    The point was to expand and diversify, so not exactly comparable. But I was thinking of things like PBS spacetime, world science festival, royal institute lectures, and such. We have a public service VOD-service here that hosts some content of that nature.
kartan 8y ago
> That doesn’t make any sense, getting rid of user reviews makes Netflix streaming less social. Netflix is not social media. Yes. You are right. If they are just looking for more engagement removing the reviews will go against that policy.

smsm42 8y ago

Maybe what they mean is to have more links to Netflix on social media. TBH a lot of content I consume comes from links on social media, blogs, etc. - maybe Netflix could up their game there. If they can't make the bot to recommend movies for me maybe they could make people I share interests with do it.