4 ms·

I find those to be distinctly different qualities even if the end result is similar. The distinguishing factor is: Who is performing the discrimination? In on

I find those to be distinctly different qualities even if the end result is similar. The distinguishing factor is: Who is performing the discrimination? In one example the discrimination is deliberately performed by an ad supplier. In the other example the discrimination is performed by the audience of the offline publication. I come to this conclusion because it is the audience that is choosing which demographically targeted publications to purchase or read. People cannot legally discriminate against themselves. That distinction is also a paradox for Facebook. You cannot be a supplier to everybody and simultaneously to a targeted individual as chosen by individual's inputs. Facebook tries to have both sides of a coin by allowing users maximum flexibility in content preferences and also provide that power to ad suppliers to use for precision targeting.

ghaff 8y ago
I also assume that the further you get from overt discrimination based on a protected class the less issue you’re likely to run into. After all, ads on sites or magazines have to be selectively run and each site or magazine has some demographic. Added: HUD lists some advertising practices that it prohibits but obviously the smaller the scale and the grayer the intent, the less likely a complaint.
maxerickson 8y ago
In the example, the building owner/manager isn't randomly choosing a publication to put their ad in. They are acting to discriminate against people that don't (or are merely highly unlikely to) read the magazine.
- austincheney 8y ago
  So? Are the ads in the selected publication forcefully shown to a person otherwise not choosing to read the publication or forcefully denied from a person choosing to read the publication? Discrimination, in this regard, only occurs if somebody is made to consume or is denied content on the basis of a protected class status.
  - maxerickson 8y ago
    So you didn't really address it in that sense in your other comment. I guess I don't see how ad targeting involves force either (it just happens to be effective), but whatever.

ghaff 8y ago

I also assume that the further you get from overt discrimination based on a protected class the less issue you’re likely to run into. After all, ads on sites or magazines have to be selectively run and each site or magazine has some demographic. Added: HUD lists some advertising practices that it prohibits but obviously the smaller the scale and the grayer the intent, the less likely a complaint.

maxerickson 8y ago

In the example, the building owner/manager isn't randomly choosing a publication to put their ad in. They are acting to discriminate against people that don't (or are merely highly unlikely to) read the magazine.

austincheney 8y ago
So? Are the ads in the selected publication forcefully shown to a person otherwise not choosing to read the publication or forcefully denied from a person choosing to read the publication? Discrimination, in this regard, only occurs if somebody is made to consume or is denied content on the basis of a protected class status.
- maxerickson 8y ago
  So you didn't really address it in that sense in your other comment. I guess I don't see how ad targeting involves force either (it just happens to be effective), but whatever.