I was kind of thinking the same thing. Calling themselves “PhatBeets” though a clever play on words, does little to describe their mission and implant a memory

I was kind of thinking the same thing. Calling themselves “PhatBeets” though a clever play on words, does little to describe their mission and implant a memory in viewers. They now have to compete with a startup, they need to be kick ass marketers themselves. Why just surrender the food supply that Imperfect is acquiring? Get out there and get some of that for the PB programs. Corporations have philanthropy programs, you just need to talk to different parts of the company. Expanding beyond taking supply from farms owned by people of color seems like a logical step to increase the supply in their system. Learn all that stuff and then do some training among other programs that are suffering. Maybe all of my ideas suck and would fail. My point is I didn’t hear one word about what they’re going to do about the situation they find themselves in. They’re just whining that their business model has been disrupted. And the key thing about their messaging. They’re not building themselves up, they’re tearing someone else’s thing down. That’s never a successful strategy. Though I am thankful for the reveal about Imperfect (who are greedy assholes)...I think hey would have done a lot better shopping this story to SF Gate or SacBee. And then using those stories as a touchstone for their new launch of how they’re going to overcome this issue.