It's not the strongest supporting argument, but I think you can make the case that Imperfect Produce also do a good job of destigmatizing eating and using ugly

It's not the strongest supporting argument, but I think you can make the case that Imperfect Produce also do a good job of destigmatizing eating and using ugly produce. If you look at the formation of a lot of Western welfare systems, most had a focus on dignity. It's no fun to be the one kid with the ugly produce, or explicitly going to something that's for the poor kids. We see it a lot with adults as well - how many people don't take advantage of benefits they deserve, because they don't want to be people that have to take these benefits. If we can support a culture that says produce doesn't have to be perfect to be socially acceptable, then I think everyone benefits. While I'm sure Phat Beets do good stuff, I'm not sure if their constant refrain on helping the poor and marginalised is helpful in the long run. In my view, a good local grocery store that sells fresh produce at an affordable price is going to be a massive help, and I think both they and Imperfect Produce do the same thing. Finally Phat Beets only deliver in the East Bay. Imperfect Produce also come to San Francisco.