It’s unfortunate; this “let me interrupt you” tactic is one of the most annoying things to me. And it doesn’t even have to be an ad. Seriously, things just ne

It’s unfortunate; this “let me interrupt you” tactic is one of the most annoying things to me. And it doesn’t even have to be an ad. Seriously, things just need to stay out of the way. If I launch an app for instance, intent on doing something very specific, and unbeknownst to me it was updated recently, guess what? Instead of just letting me start what I opened the app to accomplish, the app decides to interrupt me with a scroll-up modal list of “what’s new!”. Well you know what, at that exact moment, I couldn’t care less what’s new and the interruption is annoying!!! Same with interstitial ads: there is absolutely no justification for shoving stuff in the viewer’s face. It instantly degrades the entire experience.