That's how it always happens. Something becomes perceived as high quality and desirable. Due to its high quality, it is expensive. But many people want it, so t

That's how it always happens. Something becomes perceived as high quality and desirable. Due to its high quality, it is expensive. But many people want it, so there's an opening for a product that is similar enough for the "layperson", but doesn't cost what the "connoisseur" is willing to pay. Nine times out of ten, that means lower quality.