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Not exactly. There's some minority of customers fooled by that pricing, and that minority is driving that pricing scheme. The restaurants chose to diverge from
by nitwit005 8y ago
Not exactly. There's some minority of customers fooled by that pricing, and that minority is driving that pricing scheme.
The restaurants chose to diverge from the underlying pricing, knowing that there was a risk that people would catch on, or the underlying economics would change.
I'd note that some have given up on it because it stopped working. McDonnalds just charges $1 for any drink, because the customers came to understand it was overpriced, and learned to work around their pricing shenanigans.
- sonnyblarney 8y ago"There's some minority of customers fooled by that pricing, and that minority is driving that pricing scheme." Nobody is fooled by the prices of things, they see it. And a minority wouldn't change pricing schemes. We look at the food list, then the drink list and that's that.
- nitwit005 8y agoThe goal of the pricing scheme is to deceive people into thinking they can get their meal cheaply, as the main meal is cheap, and what's advertised. It's 100% about tricking a minority of customers. That's the entire idea.