I think the thing is, we think of CEO as a managerial position, but a lot of the time, it's actually a marketing position. It's about defining the corporate bra

I think the thing is, we think of CEO as a managerial position, but a lot of the time, it's actually a marketing position. It's about defining the corporate brand, both to other businesses, to customers, and to investors. That's why you often get CEOs who are pretty flamboyant.