Yeah, the problem is transparency. When I have used PR firms in the past, we have left it in their hands to send our news and press releases to the right peopl

Yeah, the problem is transparency. When I have used PR firms in the past, we have left it in their hands to send our news and press releases to the right people. Beyond us sending a legal department approved press release, and seeing it later that morning on Business Wire, the whole thing is rather secret. I like to think that startups do not need PR firms, they just need transparency and a tool that allows them get the media's attention faster.