Why do you expect rapid change? Mature industries tend to grind out a few percentage points of efficiency per year; the kind of growth you see in new markets -

Why do you expect rapid change? Mature industries tend to grind out a few percentage points of efficiency per year; the kind of growth you see in new markets - the internet, mobile - is not the norm, and does not drive most economic growth. (I know next-to-nothing about your particular industry.)