so in this new world where "soft power" (which I assume means any power imbalance) across borders is imperialism, how can a company be international and not be

so in this new world where "soft power" (which I assume means any power imbalance) across borders is imperialism, how can a company be international and not be "imperialist"? Because if they can't then that's the kind of "imperialism" I couldn't care less about.