I'm an IT journalist but get hit up mostly by PR people and bigger businesses, not startups and lone developers. My advice is just to keep it brief, eliminate

I'm an IT journalist but get hit up mostly by PR people and bigger businesses, not startups and lone developers. My advice is just to keep it brief, eliminate most of the PR crap and make a good presentation of what your product/service provides. Keep it simple yet provide enough data. Also, use only their work e-mails, nothing private, and avoid phone calls if you can.