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This is one of my few bugbear's about Tesla - other than this I think they're doing a fine job making EVs seem cool and changing perceptions[0]. I just wish the
by wastedhours 8y ago
This is one of my few bugbear's about Tesla - other than this I think they're doing a fine job making EVs seem cool and changing perceptions[0]. I just wish they'd not have named it "Autopilot". That is such a loaded term that to me it's exceptionally disingenuous to claim it implies anything other than self-driving.
I work in marketing, I'm always looking for the best spin to put on an offering, but I shake my head every time I see "Autopilot" used when they actually just mean "better than average driving assistance".
[0] whether or not they succeed as a company is a different point, their importance to me is wider than their actual business and whether they flame out or not is, presently, neither here nor there.