> Well, why can't you just make the food less spicy, but advertise it as more? I don't mean you should lie- just slide your spiciness scale down a bit so that w

> Well, why can't you just make the food less spicy, but advertise it as more? I don't mean you should lie- just slide your spiciness scale down a bit so that what you call "hot" is actually mild and what you call extra super hot is just sorta-hot, for you, but not for the customers. Some dishes like Thai Green Curry are based on green chillies (and Red curry on red chillies). Adding less chilli just dilutes the flavour an makes it weak (but still hot). You cannot really substitute the chilli with another milder ingredient like capsicum (bell pepper) because the flavour will change completely.