When you're looking at ideas, filter not just for how much a particular idea interests you but how much it will cost to market. A productivity app that addresse

When you're looking at ideas, filter not just for how much a particular idea interests you but how much it will cost to market. A productivity app that addresses a specific issue, for example, has a much more defined, low cost route to market than a website where you need to work with multiple manufacturers and attract consumers to launch a crowd-sourced clothing line production website. The simplest formula is: 1. Solve a specific problem; 2. Tell the people who have the problem that you've solved it; 3. Convert them; 4. Profit. If the number of people you need to reach with #2 is vast, it's less likely you will reach #4 with the kind of budget you're talking about.