Such desperate moves on Google’s part do not bode well for the numbers in their next quarterly report. They knew there would be strong blowback, yet they chose

Such desperate moves on Google’s part do not bode well for the numbers in their next quarterly report. They knew there would be strong blowback, yet they chose to do it anyway. That could mean other ads markets are decelerating, which would be a very bad news indeed for an advertising company like Google which derives 90% of its income from ads. Hence the desperation. Disclaimer: this is all just a conjecture, I do not have any positions in GOOG.